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iheartbkr Rewards

Marketing Design, Site Design, Art Direction

bkr had a successful rewards program for loyal customers. But they weren't getting the engagement that they hoped for and the design was really disjointed across assets. As Art Direction, I overhauled the rewards program: naming it, branding it, and tying everything together in a beautiful bow.

iHEART BKR Branding, UX/UI, Marketing Design, Art Direction  ROLE Art Director PHOTOGRAPHY Martha Barry

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